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IT’S ON:


  vs.

JAPANESE STRAIGHTENERS

BRAZILIAN BLOWOUT/

KERATIN TREATMENTS

 

Natural bounce, soft wave to the hair after treatment


Can be done on colored, highlighted, bleached hair because it is non-damaging


Creates a protective protein layer over the hair


Usually completed in 90 mins-2 hrs


Temporarily reorganizes hair texture


Commitment-free procedure, fades away naturally


Shine, smoothness and longevity increase with every application

Very straight results can sometimes look stiff and unnatural


Cannot be done on hair which has been bleached, or heavily highlighted



Uses a chemical process to straighten the hair


4-5 hour treatment in salon


Permanently changes hair structure


Re-growth apparent due to texture contrast


Hair is weakened and can break if overlapped in subsequent applications

Email from a Brazilian Blowout client who previously had Japanese Straighteners:



"Over the years I have tried many different products and treatments to try and get my curly hair straight. Not only is my hair very curly but it is often hard to manage on a daily basis. I have tried the Japanese straightening two to three times in the past. First of all this treatment is very expensive. It can range anywhere from $400-$600 dollars, probably even more in some cases. Also it is a very lengthy treatment. It usually takes about 4-5 hours and can be longer depending on the hair. The end result does give you straighter hair. However since it is permanent and changes the hair structure it is very damaging. I noticed many split ends and my hair looked lifeless and almost dull looking. At the time I did not really care because I just wanted my hair to be straight. However when I heard about the Brazilian Blowout I had to try it. It is less expensive and extremely less time consuming. Instead of 4-5 hours it took less than 2 hours to complete. I noticed that my hair was not dull and stick straight, but had body and volume to it while still looking straight. The day after my treatment I washed my hair and put no product in it. After it dried it looked exactly the same as when the treatment was first done! It is amazing. From now on I will only do a Brazilian blowout and the best part is I don't have to work about damaging my hair. There is nothing to lose but everything to gain for girls who have dealt with curly and unmanageable hair their whole life!"


(All Brazilian Blowout and Keratin Treatment Photos)