Originally from New York, Jordana then lived in New Hampshire before heading to Santa Monica in 1994 to study at Vidal Sassoon. Advanced training from Sassoon, Schwarzkopf, and Nick Arrojo is put to use not only in the salon, but in the workshops she teaches, and on projects such as photo shoots, celebrity work, weddings, and fashion shows around the world. A theater, language and International culture enthusiast, Jordana loves to travel and participates in several charitable fundraising efforts.
“I am always seeking the latest innovations in technology and technique, to polish my hand at the classics and stay one step ahead of the trends.”
Always hungry for knowledge, she specialized first in color, then hair extensions, then in Brazilian Blowout and keratin treatments, which she is often reviewed highly and blogged about. She received a Master Certification from Brazilian Blowout, their highest level of training, available only to the most experienced stylists, by personal invitation. And with Jordana, you can have your Brazilian Blowout or keratin treatment done in her private, elegant, air-filtered suite. Or opt for a Pura Luxe non-toxic treatment, the newest revolution in texture services; Pura Luxe is custom-blended to your hair type and needs, giving beautiful results that last up to six months!
The best products to repair and heal compromised hair are also a staple in Jordana’s services, to protect the hair from damage (and of course repair any damage that is already done). A K18 and/or Olaplex protective treatment comes standard in all her color services, and she often does both to help clients rejuvenate their hair after chemical or heat damage.
Jordana has had these treatments and more done on her own hair, so she speaks from experience. She attended a lecture, demonstration and hands-on seminar/workshop with Brazilian Blowout™, then had the rare opportunity to work 1 on 1 with the creator of the process, doing a client together. This level of training is not even available anymore, as of 2009. She has completed Educator Training for Keratin Complex, and has the highest level of training from Global Keratin. She has appeared on several of Olaplex’s social media platforms, and stars in their training video teaching stylists how to use it to enhance Brazilian Blowout and keratin treatments.
Jordana has been frequently interviewed on various hair topics, from specific treatments, to favorite products, to safety equipment. She was credited with writing the “BRAZILIAN BIBLE,” a guide to different keratin treatments, and her service was voted the “Best Brazilian Blowout in L.A.”