Brazilian Blowout

Brazilian Blowout is a demi-permanent smoothing treatment that decimates frizz and can be customized to reduce curl mildly or dramatically and maintain natural body and movement throughout the hair. Customizing the treatment means understanding each client’s individual hair type, lifestyle, and needs, as well as how to apply and process the treatment to achieve the desired result. The Master Certification program is an invitation-only, advanced, collaborative training seminar, reserved for the most experienced and skilled stylists. And Jordana was in the very first Master Certification session, more than five years ago.

Pregnant or nursing? Congratulations! She also has a treatment that is safe during this time, Pure Brazilian Clear. It does work differently than other treatments and gives a milder result, so you may want to book a consultation to discuss what you can expect from a Pure Brazilian Clear Treatment.


Meet “Jeff”!  Nicknamed after the President of Aerovex Systems, this powerhouse is their Chemical Source Capture System with Healthy Air technology, designed specifically for use with hair treatments that produce fumes, including formaldehye. Jeff is the main component of Aerovex’s Three-Zone Protection, including Healthy Air™ carbon and HEPA filters; Jordana also uses their Room Air Purifier, and has exhaust built into the ceiling to continually draw air out of her suite.

Some salons use simple fans, ionizers or air purifiers, but they may not be rated to properly cleanse the air for treatments such as these. While beautiful hair is a priority in Jordana’s chair, so are health and safety.